WE WILL WORK
On critical analysis skills to identify, generate and assess new entrepreneurial opportunities, to know how to manage risks and to learn from mistakes
On the process by which an idea can be transformed into a realistic sustainable entrepreneurial project
With the strategic analysis tools required to make an effective presentation of your Business Plan Model to financiers
To experiment your entrepreneurial project in a concrete fashion
ENTREPRENEURSHIP LEARNING PROGRAM is the development program designed for all those people that are considering to start an entrepreneurial activity or that have already started it and are asking themselves, if they are able to face this. We will teach them how to become entrepreneurs. All the sessions will recreate the conditions in which an entrepreneur needs to take decisions, with the aim of allowing experimentation of the entrepreneurial approach. Individual self-development exercises and group work on ideas and projects will act as the basis of the course.
Particularly: Problem based learning
Use of case studies for analysis, discussion and exchanging opinions throughout the path. Analysis of real situations through direct testimonials from protagonists. Involving the entrepreneurial community.
FORMAT
1°) Generate an entrepreneurial idea 8 hours
If, on average, only 4% of ideas become business opportunities it means that using a helpful method in the initial definition phase of your entrepreneurial project is undoubtedly an advantage. We will experiment :
- From an intuition to an idea
- Discussion of a case
- Observation vs. interpretation
- Brainstorming techniques
2°) How an idea can turn into an opportunity 8 hours
In this phase, participants acquire methodologies to verify the originality of their own entrepreneurial project. All the subjects foreseen, contents and methodologies, aim to foster the development of concrete work hypotheses. In particular:
- Blue Sky Ideas – Methodology to give shape to an idea
- Discussion of a case
- Ideas in action – Construct the characteristics of an entrepreneurial idea
- Strategic and marketing analysis – PEST & SWOT Analysis
3°) From the Business Model to a Business Plan 12 hours
We will consider all the methodologies which can help check the distinguishing features of your entrepreneurial project so as to develop a concrete work hypothesis:
- Business Model Canvas & Value Proposition Design – From an idea to an opportunity
- The GROM case study- Analysis of the elements of success
- Design Thinking – Constructing a prototype of the idea
- Economic financial analysis – Costs & earnings
- How to write a Business Plan
- The entrepreneurial project – From the Business Model to a Business Plan
4° )What is needed to start up an enterprise 8 hours
We will find out about the information needed for the launch of our entrepreneurial project. The topics dealt with will integrate the knowledge needed for every new entrepreneur.
- Setting up a company, constraints and possible legal structures – Everything we need to know
- Taxation & related matters – It is better not to make mistakes straight away
- Constructing the company members – How to choose our partners
- Entrepreneurial and Managerial finance
5° ) Presentation of the project 4 hours
In the concluding session we will learn how to present projects effectively to potential investors. In particular:
- How a presentation is constructed – time management
- Meeting Business Angels – how to present yourself
Total duration 40 hours
ABSTRACT
Use of case studies for analysis, discussion and exchanging opinions throughout the path. Analysis of real situations through direct testimonials from protagonists Involving the entrepreneurial community
- 40 hours divided in:
- Generating an entrepreneurial idea (8h)
- How to turn an idea into an opportunity (8h)
- From the Business Model to a Business Plan (12h)
- What you need to start an enterprise (8h)
- Presentation of the project (4h)
